I
first met Cousin Brucie in November of 1995. Back then, I was the director of
marketing and events for IGPC, the world’s largest postal agency. I was
organizing an international postal tribute to John Lennon, marking the 15th
anniversary of his assassination. A major event to “unveil” the Lennon stamps
at the Hard Rock Café was in the works. A ticket-giveaway promotion with
WCBS-FM (NY’s Oldies station) led me to Bruce, who immediately volunteered to
MC the festivities. Now, he was coming by to review the event timeline a few
weeks early.
“Hello Cousin Lonnie,” he said in his
most endearing radio voice, entering our conference room. “It’s really an honor to be involved in this
groovy stamp event. So tell me: what can I do to help you make it even better?”
I found it truly humbling that this
icon of the New York airwaves – a radio voice that I (and my parents) had grown
up on - was standing before me, addressing me as an honorary “cousin.” Even
more impressive was his immediate willingness to roll up his sleeves and offer
a helping hand. And boy did he ever!
Mary Wilson, Peter Noone and Billy J. Kramer |
Bruce popped open a small black phonebook from the
breast pocket of his jacket and started running through some names. “How ‘bout
Peter Noone?” he asked. “That guy knew the Beatles from his Herman’s Hermits
days. Oh, and what about Leslie Gore? She’s right here in New York.” His smile
lit up the room as he flipped through the pages. “And maybe, if we ask nicely,
we can get you Dion DiMucci (Dion & the Belmonts).”
Incredibly, Cousin Brucie’s influence turned out to
be even more persuasive than I could have imagined. Not only did he help land
those pop stars of yesteryear, but he also hooked me up with famed Beatles
concert promoter, Sid Bernstein. And for our stage announcer, he successfully
recruited Les Marshak, the voiceover host of every major televised award show
in America including the Oscars.
Our jam-packed ceremony on the morning of December 8th,
1995 was the event of the season. Every TV station in NY was on hand. Local,
regional and national newspapers too! Flashbulbs popping everywhere. We had
each musical presenter perform a John Lennon song with our house band. Cousin
Brucie, of course, was front and center. And from this magical day, a special
friendship was born.
Cousin Brucie Interviews The Beatles in 1964 |
In my novel, Poet
Of The Wrong Generation, I invented an iconic NY radio personality as a noteworthy
supporting character. Larry Jacobs is the program director and afternoon drive
host on the fictional WNYR – a man who attempts to help revive the career of
our protagonist, Johnny Elias, after his public downfall. Several early readers
of my novel, including my editor asked me if I based Larry on anyone in
particular. A few suspected that I had Cousin Brucie in mind.
The truth is: There are some parallels between my
fictional radio icon and the great Cousin Brucie. Both live downtown in
Greenwich Village. Both are aficionados of classic rock & roll. Both are
aligned with great charitable causes. However, the personalities are vastly
different, as is their physical appearance and domestic situations (Bruce being
a happily married family man, while Larry is bitterly divorced). And the
real-life Cousin Brucie is a far more charming and a notably more sensible
decision maker. But in the similarities column, both men have a keen sense of
using the medium of radio for extraordinary, spontaneous promotion.
Cousin Brucie and I with The Flying Elvi at Stampfest '96 |
I’ll never forget the phone call early the next
morning from Cousin Brucie. He roused me from my discouragement and offered to
head back down to the Seaport that afternoon to finish up the final
performances and ceremony. I raced to get the details organized, then wondered
if anyone would bother showing up to witness it.
Leave it to Bruce to work his magic. Within minutes
of getting the plans together, the “cuz” was phoning in on air at CBS-FM,
urging all listeners to head downtown at lunchtime for the Elvis-themed
conclusion to the festival. Okay, so we didn’t draw the massive crowd from
Sunday. But he did manage to recruit about 400 people on a Monday afternoon to
witness the last portion of our unique postal program.
Unquestionably, it was this real-life story that
help to inspire the heroic promotional efforts of my fictional Larry Jacobs in
his attempt to hype the attempted renegade Central Park concert by Johnny Elias.
Larry’s masterful on-air publicity on the day of the unscheduled
show is borrowed straight out of Cousin Brucie’s playbook. Only in this case,
boosted to the umpteenth degree of my imagination. No doubt a strategy that the
legendary “cuz” would be proud of.
Poet Of The Wrong Generation by Lonnie Ostrow is
now available in paperback and eBook format.
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